Sass and Bide's story begins in London's Portobello Road where friends Sarah-Jane Clarke (Sass) and Heidi Middleton (Bide) created their initial East Village denim collection.  The flattering fit jeans quickly became their trademark and the rest is history. International recognition and their presence on the runways of fashion weeks in London and New York plus the recent endorsement and collaboration with the very stylish Suki Waterhouse means this designer duo are firmly on the global fashion map.